The New Orleans Saints are going to yet again change the naming rights to their Dome. Once dawned as the Louisiana Superdome for many years, that patented name changed in 2011, when it became the Mercedes-Benz Superdome. It was not a popular name at all when first announced. But it has opened the door for Mercedes-Benz to expand their brand over to Atlanta, with the newly built Mercedes-Benz Stadium. The Superdome has seen many Final Fours, Super Bowls, major boxing matches and concerts alike, all while proving how valuable and loved the city and venue is.
The Saints have had their highest of highs and lowest of lows in the Mercedes-Benz stadium, none more controversial then the “NOLA No Call.” The Saints have lost their last two playoffs games in the Dome, so for those Saints who are superstitious, this is the perfect way to “rid the demons” so to speak.
"Cousins can't beat a winning team"
"Cousins can't win on the road"
"Cousins can't win in the spotlight"
All those narratives came crumbling down with this picture-perfect 43-yard pass in the playoffs in overtime to all but secure the win against the 13-3 Saints: pic.twitter.com/kMJeYzoZeB
— Nick Olson (@NickOlsonNFL) May 18, 2020
A writer at Forbes confirmed the news, that the Saints Superdome will have a new sponsor beginning in 2021. With that being said, let’s take a look at five potential names the New Orleans Saints home building could be re-named to.
Five Potential Names for Saints building
The AT&T Stadium in Arlington, Texas is known for its gigantic television monitor and the Dallas Cowboys. With how big the stadium has become, it could make sense that New Orleans goes the route of making AT&T their sponsor. Between how valuable the Cowboys are as a franchise across all major sports leagues, in addition to the location, adding the Saints to that category sets the tone for their vision down the line.
Where are you watching the draft from?🤔 pic.twitter.com/nPOJouvbuv
— AT&T Stadium (@ATTStadium) April 23, 2020
It also makes sense regionally and logistically. As of 2017, with $163 billion in annual sales, AT&T is now the world’s biggest telecom company. Having that attached to your stadium is not only attractive in terms of how easy it is to say, but also attractive to artists and award shows having events their in the future. New Orleans is a city that thrives on major events coming to town, and AT&T could be the gateway for bigger things.
The Golden State Warriors are playing in the Chase Center currently. Could they add yet another stadium to their naming rights? They absolutely can. JP Morgan Chase is the highest grossing bank in the United States, bringing in $2.74 trillion in assets according to Bankrate. They also own the naming rights to Chase Field for the Arizona Diamondbacks. Adding a Dome that does dozens of events every year, from the Essence Festival, to Saints games, to the occasional Final Four, could continue to widen JP Morgan’s lead in assets.
— Chase Center (@ChaseCenter) May 19, 2020
The renovations being done on the Superdome is another attractive piece to acquiring the dome.
Another company that has naming rights elsewhere. According to Zippia, Century Link is the biggest company in New Orleans, which in turn makes sense for them to buy the naming rights. Their footprint in the New Orleans market is prevalent, so why not add another stadium? It may bring in more money then Seattle’s Century Link Field.
— CenturyLink Field (@CenturyLink_Fld) May 11, 2020
Zippia also says “Centurylink is the largest company headquartered in Louisiana based on our database of 10 million resumes. It has 45,000 employees.” This is a win-win for the company who has footprints all over the state.
Anyone who lives in New Orleans knows exactly who Entergy is. Entergy delivers electricity to 2.9 million utility customers in Arkansas, Louisiana, Mississippi and Texas. According to the company’s website, they are valued at $11 billion and currently have 13,600 employees. This would be more of a regional name, however.
It ranks as the 293rd Fortune 500 company in the country, according to the website. This is simply a suggestion to keep things local and have the naming rights stay within Louisiana to some degree.
Raising Canes Superdome
This is just for pure fun. What better way to celebrate a staple in New Orleans then having the Raising Canes Superdome? Obviously this name is not ideal but just the thought of it could make for some good in stadium cameos and fun advertising. Imagine fans having Raising Canes at a discounted price or winning free Canes for a year? The mouth watering chicken “oh-so delicious” Cane’s sauce would be amazing whenever you wanted it.
This is highly unlikely, but adding a little flair to the stadium’s name, as the Pelicans have with the Smoothie King Center, keeps things fun. None of this is rumored by any stretch, by the way. This is all based on speculation.
If anyone has names suggestions, don’t hesitate to comment them below!
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